Influence of Social Media on Brand and Branding: A Sociological Review

Abstract

Social media is a platform of reflection our society to depicts various views and opinions on how society should live. Social media, either it is printed, electronic or the web helps community stay connected one way or another. So, to say even teaching how one should choose a brand. Brand in this article refers to a brand is a permanent mark that is hot­â€stamped onto a good or service. This article will look into how social media is making an impact of the brand chosen by consumer. This contextual discussion will focus on how social media is seen a platform that could stimulate the thoughts of consumer in choosing and buying certain brand in a sociological view. In discussing the impact of social media and brand, various factors brands familiarity, perception, quality and value will be covered.