Financial Public Relations: Assessing Practitioners Knowledge in Communicating Investor Relations to the Public

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Hasmah Zanuddin

Abstract

Financial Public Relations or Investor Relations (IR) is another specialised part of the larger public relations function in many publicly held corporations. IR specialists work to enhance the value of a company's stock and to reduce the cost of the capital by increasing share-holder confidence and making the stock attractive to individual investors, financial analysts and institutional investors.

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