Jurnal Pengajian Media Malaysia

Beauty Standard in Malaysian Advertisements: An Analysis from Local Advertisers’ Perspective

Vinietha Veloo, Siti Ezaleila Mustafa — Fri, 01 Dec 2023 00:00:00 +0800

The impact of Westernization in Malaysia in recent years has brought a decrease in public identity and an increase in adapting Western beauty standards. The literature directed Malaysians in demonstrating slim and fair idealness has predominant in well-off, urban settings. This study examines the beauty standard in local beauty product advertisements on Instagram. An in-depth interview was conducted with advertisers to gain insights into the local advertising perspective. The result concludes that advertisers still keep up with the traditional beauty standard since it fits society’s preference which results from the hike in revenue. However, diversity of beauty is equally accepted among millennials.

Commodification, Depiction and Objectification of Women in Pakistani Television Advertisements

Majid Raza, Norsiah Abdul Hamid — Fri, 01 Dec 2023 00:00:00 +0800

Objectification of women has been a concerning issue over the past years worldwide. Objectification usually emerged from the commodification and depiction of women through television advertisements. However, the process that helped the advertisers
to secure more patronage on the intended item over the depiction of women is attractive. Therefore, the objective of the paper is to analyse the commodification and depiction of women in Pakistani television advertisements. The reviewed literature
concluded that the way women are commodified and objectified in advertisements is totally against Pakistan’s social system. Resultantly, such portrayal of women is a source of gender inequality, stereotyping, sexual, seductive, and provocative
presentation of women that reinforces the objectification of women in society. In addition, the representation of women in a sexual manner in the advertisements destroys the value system of society in general. It is a widely accepted fact that the objectification of women is an ethical issue requiring further investigation to determine how women are portrayed in Pakistani advertisements.

Komunikasi Strategik dalam Pengurusan Krisis Kepimpinan Organisasi

Muhammad Zaiamri bin Zainal Abidin, Muhamad Shamsul Ibrahim — Fri, 01 Dec 2023 00:00:00 +0800

Sebagai komunikasi bertujuan yang digunakan bagi mencapai misi dan matlamat yang spesifik, komunikasi srategik tidak terkecuali digunakan oleh organisasi dalam pelbagai tujuan. Ini meliputi penggunaan daripada segi mengurus krisis yang dihadapi oleh organisasi di pelbagai peringkat. Secara amnya, ini terdorong oleh keberkesanan komunikasi strategik dalam mewujudkan kesan komunikasi bersesuaian yang dilihat berupaya membantu organisasi mengaplikasikannya bagi menangani sebarang bentuk krisis yang dihadapi terutamanya krisis kepimpinan. Maka untuk mendalami secara lanjut bagaimana komunikasi strategik dilaksanakan bagi tujuan tersebut, artikel ini akan menjelaskan pelaksanaannya dalam konteks pengurusan krisis kepimpinan organisasi. Penjelasan ini tertumpu kepada tiga aspek utama merangkumi fungsi pengurusan komunikasi dalam mengurus krisis, pemilihan pendekatan komunikasi strategik yang bersesuaian dan pelaksanaan strategi serta teknik komunikasi dalam melaksanakan komunikasi strategik. Perbincangan ini adalah bersandarkan kepada analisis terhadap perolehan data sekunder menerusi dapatan kajian lepas dan pandangan sarjana berkaitan pelaksanaan komunikasi strategik dalam pengurusan krisis kepimpinan organisasi. Menerusi artikel ini, penemuan seperti pemilihan dan pengimplementasian pendekatan komunikasi krisis dalam melaksanakan komunikasi strategik dilihat begitu berkesan dalam membantu organisasi melaksanakan strategi dan teknik komunikasi yang berteraskan kepada Image Restoration Theory yang menawarkan lima solusi seperti menafikan atau menidakkan, mengelakkan daripada bertanggungjawab, mengurangkan kesalahan yang dilakukan, tindakan pembetulan situasi dan pengabaian terhadap perkara berbangkit bagi menangani krisis kepimpinan yang dihadapi oleh organisasi.

Examining United Nations VR Content Production Usage of Experiential Media in Climate Change Storytelling: A Qualitative Analysis

Shravan Regret Iyer — Fri, 01 Dec 2023 00:00:00 +0800

Existing literature indicates the vast potential of VR in climate change storytelling, including VR’s role in increasing pro-environmental behavior, knowledge gains, and climate actions. This study, from a qualitative standpoint, seeks to explore uses of VR in climate change communication by particularly examining how the twelve United Nations VR content production produced as part of the UN’s Sustainable Development Goals (SDGs) utilize experiential media (EM) in climate change storytelling. The study also explores how such VR production frame and contextualize climate change issues; whether the VR productions take a multidisciplinary approach similar to the IPCC 2018 special report; and what dominant themes such UNVR productions highlight pertaining to climate change.

Government Crisis and Risk Communication on Covid-19 Pandemic: A Conceptual Paper

Nani Kurniasari, Sharifah Nadiah Syed Mukhiar, Suriati Saad — Fri, 01 Dec 2023 00:00:00 +0800

This study present a conceptual paper on government communication about public health crisis, which is COVID-19 pandemic. In this paper, a conceptual framework for government crisis communication is offered after a careful review and analysis of the relevant literature. The study is possible to arrange the research on crisis communication to be related based on the application of the theory and the model. Having a thorough understanding of crisis communication may enable practitioners or crisis communicators to develop innovative approaches to successfully involve stakeholders, such as citizens. In conclusion, this conceptual work might be seen as starting point for other scholars who want to particularly investigate crisis communication, including disasters both natural and man-made.

Understanding Academic Misconduct Behaviours among University Students during the Covid-19 Remote Teaching and Learning (RTL) Phase

Tengku Siti Aisha Tengku Mohd Azzman, Nerawi Sedu, Muhamad Sadry Abu Seman — Fri, 01 Dec 2023 00:00:00 +0800

The COVID-19 pandemic has necessitated many higher educational institutions (HEIs) to switch to online learning. In situations rife with academic uncertainties, students and staff had to adjust to this new norm. However, communication scholars established that with social presence, online learning can be enriching (Short et al., 1976). In this study, we predict that religiosity, social presence, and CMC use will reduce academic misconduct behaviors. Findings indicate that religiosity reduced academic misconduct behaviors, and perceived religiosity emerged as a significant mediator. The implication of these findings on social presence theory, and factors that may influence academic misconduct behaviors, is deliberated.