Glorifying the Mundane: A Challenge for Public Relations

Abstract

Increased regconation for ordinary people who have conscientiously and ordinary deeds well done are very important in public relations perhaps qualifying as heroic in Boorstin’s terms. The thesis gains support from both critical-rhetorical theorists and logical posivitists in communication literature. Also, it has roots in applied research and public relations practitioners’ refl ections from fi eld such medicine and law enforcement. Critical analysis of Benoit’s strategies seem to recognize that the ordinary person counts. Therefore, it is a challenge for public relations when a promotional mind-set contributes to focus on celebrities in media presentation.