Influence of self-presentation on Facebook towards social capital among UCSI students

Abstract

This study aims to investigate the correlation between self-presentation on Facebook and social capital, which includes bridging and bonding social capital among university students in Kuala Lumpur. Total 375 university students took part in this study. The results show that most of the participants have used Facebook for 7 to 9 years, and spent time on Facebook 1 to 2 hours every day. The self-presentation on Facebook and each type of social capital were rated as moderate level among these participants. Pearson Correlation analysis revealed that self-presentation on Facebook has a significant relationship with bridging and bonding social capital. This study provides a better understanding among university students in Kuala Lumpur campus on how these students engage in strategies of self-presentation on Facebook. Limitations and future recommendations were discussed in the last section of this paper.