A Network Paradigm of Communication Research

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Amira Sariyati Firdaus


Our contemporary media and communication media ecology is a highly networked one where users and producers of information create give rise to diverse flows of communication. It is a media ecology is distinct from that of the mass media age where a small number of large media outlets disseminated one-way flow of messages to mass audiences. This conceptual article discusses the notion of a networked media ecology and explores ‘network paradigm’ as a research framework as proposed by Manuel Castells and Gustav Cardoso. Drawing upon the historical development of
networks as a organizing framework in the field of media and journalism, the papers argues for the relevance of a network paradigm in discussing contemporary global
user-driven news ecologies. Finally, the paper looks at how a network paradigm can be used to discuss agenda-setting structures in contemporary news ecologies.


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How to Cite
FIRDAUS, Amira Sariyati. A Network Paradigm of Communication Research. Malaysian Journal of Media Studies, [S.l.], v. 16, n. 1, p. 87-100, aug. 2017. ISSN 2231-8143. Available at: <https://jpmm.um.edu.my/article/view/9012>. Date accessed: 04 july 2020.